Journal
Notes from the studio.
Plain-spoken notes on websites, stores and automation for hotels, villas and small brands. No fluff, no buzzwords.
7 posts
Automation3 Nov 2026 · 4 min readYour website clocks off at 9pm. Your guests don’t.
Late-night enquiries are where direct bookings slip away. How a small hotel or villa can answer WhatsApp messages in minutes, without a night shift.
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Websites27 Oct 2026 · 4 min readHow much does a website cost in Bali? Real prices for 2026.
What a website really costs in Bali and Indonesia in 2026, what drives the price up, the running costs nobody mentions, and how to compare quotes.
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Hospitality20 Oct 2026 · 4 min readHow to get more direct bookings for your Bali villa without leaving Airbnb.
A practical plan for Bali villa owners to win more direct bookings and pay less OTA commission, while keeping Airbnb and Booking.com for new guests.
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Hospitality13 Oct 2026 · 4 min readHow to choose a booking engine for your Bali villa.
What to look for in a booking engine for a Bali villa or small hotel. Calendar sync, local payments, fees and guest data, plus questions to ask before you sign.
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Online stores6 Oct 2026 · 3 min readShopify vs WooCommerce for a store in Indonesia.
Shopify or WooCommerce for an online store in Indonesia? An honest comparison of payments, shipping, costs and upkeep, and which one fits your business.
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Websites29 Sept 2026 · 3 min readCan your Bali villa get on Google Maps? Read this first.
Many Bali villas lose their Google Business Profile because holiday rentals aren't eligible. Who can have one, how to set it up properly, and what to do instead.
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Websites28 Jul 2026 · 5 min readWordPress vs custom code. Which one should you actually pick?
Nearly a decade of building both WordPress and custom-coded sites taught me this: the 'best' platform doesn't exist. Here's how to actually choose.
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